Create the brand identity for the Coley Porter Bell internal initiative 'Skills School'. Skill School is reoccurring events that take place within the office such as talks, lectures and workshops. The events are put in place to help develop knowledge and skill within the company. The identity needs to feel fun, modern and on trend while having a sense of adaptability and change.
The Skill School identity expresses adaptability and change with the logo being able to respond to its background format changing size shape and layout, linking well with the adaptability and changeability of the course. A pop of colour linked with the logo type shines through to express the fun positive and enjoyment side of the course. The overall outcomes of the brief, was a logo, screen savers, promotional screen motion, internal posters, notebook design.